Online Business Bazaar
As per the Regulation of TRAI sms which are used to Advertise or market a product or service is called Promotional SMS and SMS used to send information or alerts is called Transactional sms service.
Difference between Promotional and Transactional SMS
As per the latest TRAI guidelines,now it is possible to send out messages through Transactional SMS to DND (Do not disturb)/ NDNC registered customers. Though these messages are not of promotional nature,sometimes it becomes necessary to send out alert or service messages to clients at large.Certainly it becomes important to send out important SMS which are of an emergency nature. That’s when these transactional SMS comes handy to reach out masses at large.With transactional messages, one can send informative, generic, critical data or information.All SMS content needs to be transactional and should not contain any promotional content on this route. Hence all the SMS content are approved in advance with variables. You could only send out those approved SMS templates by changing the
variables from the SMS template.